OTT Advertising / Connected TV
Increase Leads & Sales with Over-the-Top Advertising & Connected TV Ads
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Find relevant prospects and convert them into loyal customers over Streaming Platforms using hyperlocal marketing tactics and programmatic placements of OTT/CTV Ads. Level up ad performance by targeting a highly engaged audience ready to act immediately.
How does Geofencing combined with OTT/CTV Ads Increase ROI and build loyalty?
Streaming devices dominate the digital consumer landscape. People consume streaming content everywhere – at home, on a long drive to work, with friends. While doing so, they seem more engaged than with other media, and that’s why short and personalized video OTT/CTV ads result in high response rates.
- Target an audience by specific location (city, region, neighborhood, or even a household)
- Budget-friendly ads without compromising quality
- Reach out to the prospects when they are engaged
- Measure foot traffic to your store from ad views
- Make informed decisions
Geofencing & Programmatic TV gives a competitive advantage to companies across every market niche
EDUCATION
Become visible to new movers and people who are looking for a new, reliable school for their children.
BRICK & MORTAR
Run customer loyalty programs and build a long-term relationship with new clients. Jewelry stores, Furniture shops, Retail stores are now able to measure foot traffic alongside online metrics available on our dashboard.
DENTAL PRACTICE
Increase your customer base by using geofencing technology and our mail lists combined with personalized content distributed at the right moment.
FINANCIAL INSTITUTIONS
Financial Institutions – Increase brand awareness and build trust among your valued customers with short non-skippable ads and high-quality videos.
AGENCIES
Explore our White Label Solution and learn how to improve sales metrics for your customers. Book a Demo today to find out more.
Programmatic Advertising for OTT or Addressable TV advertising means the ability to show different ads to different households while they are watching the same programming. This approach allows advertisers to further personalize their ads, save budget, and buy accurate lists that match their target audience.
Eliminate guesswork with advanced targeting
Addressable Geofencing
Addressable GeoFencing is used when you want to target individual households and businesses with high accuracy. Each mail list we provide or a fence you simply draw around the desired location within our platform is converted into a geofence, giving you the opportunity to target consumers at each individual physical address.
This type of targeting allows you to be more appealing and localized to each recipient. The important part is the personalization of your content but also the ability to target customers across multiple devices including desktops, mobile devices, laptops, or even all of the above, rather than only one.
Retargeting
Users who have demonstrated enough interest in your brand visit your website, look for your services or products on your landing page, or watch a pre-roll video ad. They are a few steps closer to purchasing. Once they demonstrate an interest in your offer, we will retarget them with new, more informative ads that will help them decide to buy-in.
Demographic Targeting
Businesses may need to spread a message across a specific group of people based on their demographics, such as marital status, education, or income. We use this information to help clients form mailing lists so they target only people who are relevant to them. This way, OTT advertising relies not only on location but behavioral characteristics of prospects which gives more space to create highly personalized video ads.
Get started with Connected TV OTT Advertising
Once you are ready to start with OTT Advertising and Connected TV Ads, your ads can be live in just a few minutes. We provide
- Purchase a list, draw a fence or insert a list of ZIP codes
- Insert a short (15 seconds) or long video (30 seconds)
- Set dates
- Decide the budget
Benefits Of Connected TV/OTT Advertising
- Get more qualified leads
- Target all devices in a household
- Run non-skippable ads
- Be at the center of user attention
- Run hyper-local ads and get more in-store visits
- Measure results in real-time
- Be the first to reach out to a group of video consumers that advertisers can’t target with traditional TV commercials
- Save the budget with high precise targeting and creative video content
